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“When something goes wrong, it’s in the news. When something goes right, it’s in Feature.”

Feature: Your Bottomless Ice Tea to Literary Refreshment. Born out of passion for explosive literary diarrhea, Feature was conceptualized in the hope of bridging readers to a variety of interesting articles – on absolutely anything under the sun – and creating a community where people can write content in the way that they want to. After all, Feature is all about fun – celebrations and good living, not to mention rousing the alter ego of an estranged world we regularly call reality. Conceptualized during the 4th quarter of 2013, Feature existed as a vague logo made from Pizap – bold and italic, looking constipated in a default background setting. Nevertheless, in our eyes, it was an epiphany of hopeful renaissance. 

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Thumbnail1What’s on Feature: Feature is a step into Alice’s wonderland, your Wonderland. John Mayer always says that, particularly about your body. Anyway, the Feature philosophy is quite simple, we write for fun. We write for enjoyment. We write for emphasizing the little things in life worth appreciating. We write to revive the empty souls of ours into something eternal, ethereal– in an online paper we call the Internet. In short, we enjoy writing and we put a sizzle of love in every article that we do. Hope you’ll enjoy reading as we did writing. We fall head over heels and cupid-struck in love to have you around.

Thumbnail2What’s in Iloilo: the City of Love. Roaming Iloilo never gets dull. Roadtrip at farflung places always gets me excited like a small child with candy. There’s always something in the small and simple City of Love. I have lived 26 years in Iloilo City and never have I seen the intense cultivation of the Ilonggo community to help the city reach a full ripening. It’s not about the fancy skylines, the tall buildings, the undeniable noise of urbanity, Iloilo still reminds me of home: old mansions made immortal, strong culture made imminent, that gives birth to a prominent bond among all Ilonggos. No matter where I go, what places I reach, in the end, it will always be Iloilo that I’d go home to.

Thumbnail3About Feature: Your Bottomless Ice Tea to Literary Refreshment. Born out of passion for explosive literary diarrhea, Feature was conceptualized in the hope of bridging readers to a variety of interesting articles – on absolutely anything under the sun – and creating a community where people can write content in the way that they want to. After all, Feature is all about fun – celebrations and good living. We write to revive the empty souls of ours into something eternal, ethereal– in an online paper we call the Internet. In short, we enjoy writing and we put a sizzle of love in every article that we do.

Thumbnail4Want to advertise? Contact us here. Advertising has risen up in the marketing food chain like a savage beast off for a juicy hunt. The twist: traditional advertising, according to experts, is today’s extinct marketing mammoth. What can online advertising give you? There are approximately 110 million people going online everyday, with another approximately huge number of people using search engines. Thus, to earn exposure, you must expose yourself to the World Wide Web. You must earn as much backlinks to redirect to your site. You need credible advertisers. You need SEO masters. Unfortunately, it’s not us.

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From the Deep Shell that is My Head:


PhotoIt’s been a ride.
As the saying goes, it’s not where we’re going to that matters, but the journey of getting there is. So tis better to enjoy every step we take from growing up, to growing old. I’ve been to 26 now 27 new years and met a lot of people throughout the years. And, like the aging years, it’s a pleasure growing old with you all. Here’s to another year. Cheers.
It’s 1am UAE time. Probably 5am Philippine time. Had the clock struck twelve while watching some scenic pyrotechnics at the Burj Khalifa Dubai on live streaming. A few hours back, had a brief video call with Mom. Got me thinking: Sure, the UAE new year – with the pyrotechnics – is pretty much fancy. However, home seemed special, so much special. Although the ‘watusi’, ‘rebentador’, and ‘sinturon ni hudas’ is minuscule compared to the pyro-choreographed show, home will always win my heart. There’s nothing like a good dose of old school homey fun.

Well, the new year signifies a new dawn – a fresh new opportunity to make new beginnings. As always, this reminds us of early mornings where we can have the opportunity to make things right and to refresh our mindset into setting it to what really matters in life. And yes, we will all be having our resolutions. And yes, I’d still think people don’t do it just because it’s mainstream, but for the genuine purpose of it. For this year, with God’s blessing, I am grabbing the opportunity to make things right and to set my life to things that really matter. For this year, this is for ‘happiness’. This is for the hearty and meaningful stuffs in life. No more comparison, no more insecurities. For this year, I am choosing ‘happiness’. For this year, I am choosing ‘me’. Have a prosperous new year everyone. Let’s all go for happiness. Let’s go for choosing what really matters in life. Let’s go for ‘us’. Let’s go for our hearts – for happy new starts and new beginnings.

A new dawn awaits us.

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