Residential Development Asterra to Rise in Iloilo: Many people aspire for the perks of condo living in a bustling city where modern conveniences abound, while others prefer a quiet life in the countryside, far from the din and pollution of vehicular traffic. These days, however, savvy home seekers know that a happy medium exists: suburban neighborhoods that offer the best features of both—the charm of rural living and the convenience of city life.
This is the concept behind Asterra, leading property developer Vista Land’s latest project in its fast-growing portfolio. Envisioned as a condominium development that will provide affordable urban living in the suburbs, Asterra was launched last November 28, 2022, with a grand event at Palazzo Verde.
The big to-do was understandably festive. After all, the brand Asterra was unveiled as the personal project of renowned real estate tycoon Manny B. Villar, the richest man in the Philippines. Villar’s vision for Asterra is to rise in the outskirts of the metro, in select locales that tout the rapid appreciation of land values. This will, in turn, afford great long-term returns for its future homeowners and investors.
In all of its developments, Asterra will have multiple buildings with 4 to 7 levels, where each unit will offer sleek, space-optimizing interiors that will serve as idyllic domiciles for young professionals and starting families.
Bearing the tagline “Built for you!”, Asterra will have fun and functional amenities meant to elevate its residents’ quality of life. These include a swimming pool, basketball court, walkable open spaces, ample parking areas, a fully equipped gym, and multiple function halls that will help forge friendly ties and generate fine community values.
Such exciting details were revealed at the launch event where no less than Manny B. Villar, Chairman of Vista Land and Lifescapes and Chairman of Golden MV Holdings Inc., mingled with the guests and attendees from the Villar group. These included COO Estrellita Tan and the division heads that will oversee Asterra’s projects all over the Philippines: Ms. Tessie Lanot, Mr. Glenn Guacena, Ms. Armela Vergara-Ruiz, Ms. Margarita Romero, Mr. Rey Montoya, Mr. Neil Almonte, Mr. Arnaldo Lumague, Mr. Eduardo T. Aguilar, and Ms. Ester Lomoya.
All showed great enthusiasm for the new property brand Asterra and enjoyed the grand launch’s bells and whistles: a fireworks display that lit up the night sky and an awesome drone show that proudly bannered the Asterra name for all to see. Surely, the spectacle of Asterra against the nightscape bodes well for its future success.