Lifestyle, Shopping

AweSM Iloilo: Complete Dinagyang Experience


AweSM: Following strict protocols to ensure a safe Dinagyang 2021, an array of events is prepared for a one-stop experience at SM City Iloilo. ‘Support and buy lokal’ aspires to support small, medium, and micro-entrepreneurs to help promote local products. Thus, the Iloilo 2021 Dinagyang Market Market featuring the widest selections from handmade goods to farm-fresh produce is set up January 18-24 at the main mall event center. The fair is also a way to strengthen the promotion of homegrown merchandise as well as to showcase the best of Iloilo.

Moreover, Dinagyang Festival Costumes are up Northpoint near Ace Hardware from January 18 to 24 for shoppers to enjoy. Mallgoers can snap their selfies with colorful festival costumes. They can also upload it in the official SM Facebook ad to get a chance to win prizes. Learn more about Iloilo Dinagyang here.

To savor Iloilo, the 2nd Batchoy Festival is happening on January 22-24. Iloilo’s popular Batchoy brands, as well as favorite Ilonggo delicacies, will be a one-stop gastronomic treat at SM Southpoint.

Plantitos and Plantitas can explore the biggest exhibition of all things essential for the plant enthusiasts in the AweSM Iloilo Plant Festival from January 18 to 24 on the lower ground floors in front of Toby’s at the Main Mall.

Shoppers can still feel the beat of Dinagyang as the festival vibrates around the mall with the Grand Warriors Parade happening from January 22 to 24 every 3pm and 7pm mall-wide. While the biggest gaming event and showcase of cyber pop culture through the AweSM Tech and Creator Fair is set to unfold at the Cyberzone on January 23 to 24.

Celebrate Iloilo with AweSM finds of up to 50% OFF from January 22-24, 2021 with the SM Dinagyang Festival Sale. Everyone is advised to practice #SafeMallingatSM, bring their own alcohol, maintain social distancing, and make sure to wear their face mask and face shield at all times. (Per DTI-Fair Trade Permit No. RVI-ILO 12-027, Series of 2020)

Moreover, the Pamukaw sa Virtual Opening Salvo was live-streamed from Dinagyang social media pages last January 15, shown live at the Northpoint. All the other virtual events can also be viewed at the Northpoint via live stream from Dinagyang Social Media pages, namely the Religious Sadsad 7pm on January 23, One Dinagyang Digital Presentation and Virtual Awarding Ceremony on January 24. For more information, you can visit the official Facebook page of SM City Iloilo or call (033) 3209609 local 16 to be connected to the Marketing Department.


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