Iloilo City Food

Carlo’s Bakeshop

Carlo's Bakeshop
Photo sourced from Carlo’s Bakery Cafe Facebook Page

Carlo’s Bakeshop: Carlo’s Bakeshop is a homegrown brand established in 1987. The business was introduced to the market by Mrs. Rosalie Sarabia Treñas after establishing the RJT Group in Iloilo City. Over the years, the brand has grown from its initial offer of cakes to bread (Carlo’s Bakeshop) and expanded to savory dishes (Carlo’s Bakery Cafe). Carlo’s Bakery Cafe has embarked on a culinary journey that has grown into the hearts of the local community.

“Established in 1987, Carlo’s Bakeshop started as a cake supplier. As the market grew, it opened a commissary to manufacture and distribute packaged bread, pastries, cakes, and pasalubong items to more customers and dealers. Now handled by second-generation family members, the company provides consumers with a wide array of tasty and quality baked products. Carlo’s Bakery Café offers pasta, sandwiches, merienda items, and a variety of dishes that suit the needs of Ilonggos. As of 2021, the company has around 13 outlets and manufactured and distributed packaged breads, pastries and cakes to some dealers, supermarkets, convenience stores and institutions all over Panay Island.” – excerpts from the Carlos Bakeshop website.

As of date, the new generation Treñas children manage the company and are keen on innovating and upgrading offers to keep up with the changing lifestyle of consumers.

All Occasion Rolls. The All Occasion Rolls Collection was introduced in 2017 in a bid to provide options for consumers celebrating their respective milestones. Flavors include The Ultimate Chocolate, Mango and Cream, Ube Macapuno, Mochaccino, Dulce de Leche, and Brazos de Mercedes Rolls.

“It’s exciting for us to launch this new line because we see more and more mothers provide cakes or desserts for the family while pinching their budgets. Especially during family celebrations, cakes, and rolls are a staple and make the occasion more special” states Paolo Sarabia Trenas of Carlo’s Bakesho.

Carlo’s Big Loaf: Carlo’s Bakeshop launched Carlo’s Big Loaf as part of its anniversary celebration in 2017. Months of planning and testing have been invested in perfecting Carlo’s Big Loaf. To date, the product is now available at leading supermarkets.

“Consumers are changing and of course, you know even tastes change, we keep making new products and improving on old favorites to cater to the ever altering needs of the consumers.  Nowadays, with rising costs, mothers worry about feeding their family with good food, but making sure they are within budget.  A practical mother is the super star of the family,” says Paolo Trenas.

The team behind the brand takes pride in stating that the product is heavier at 720 grams. It is 50+ grams heavier than the leading competitor in Panay, making it the heaviest bread – but at the same price as other loaves.

Locations. Carlo’s Bakery Cafe branches are located in JM Basa, SM Hypermarket, Dungon, Robinsons Jaro, Robinsons Iloilo, GT Mall Molo, Gaisano Capital Oton, Gaisano Capital Balasan, GT Mall Pavia, Gaisano Capital La Paz, Robinsons CityMall Supermarket, Robinsons Pavia Supermarket, Robinsons Jaro Supermarket, Robinsons Antique Supermarket, Robinsons Roxas Supermarket, Robinsons Iloilo Supermarket, and Gaisano Capital Passi.

2023: Carlo’s Bakeshop Opening More Cafes

Carlo’s Bakeshop and Café is poised and ready to serve comfort food in the City of Love. The business has just relaunched cafes at Hypermart last August (2023) and JM Basa just this November (2023). The establishment takes pride in its newly launched Pares, Shanghai Rolls, Bicol Express, and Fish Escabeche. Moreover, Fiesta Meals have been made available with a side of Macaroni salad.

“We have been offering the discerning Ilonggo consumer more than satisfactory meals, we offer them excellent and delicious meals at a budget and we do not stop in our research and development to make more food that we know the public looks for. It is constant innovation and service for our customers. We invite everyone to try the new and improved Carlo’s menu and we are excited for them to get a taste of it,” states Carlo’s Bakeshop and Café Sales and Marketing Director Paolo Trenas.


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