Unlock Financial Goals: GCash Enables Young Professionals, MSMEs

Unlock Financial Goals: GCash Enables Young Professionals, MSMEs. GCash, the Philippines’ number one financial super app, is enabling young professionals and micro, small, and medium enterprises (MSMEs) to unlock their financial goals through the many accessible digital financial services it offers like savings, loans, insurance, and even investments.

GCash recently shared that young professionals are becoming more independent, budget-conscious, and open to trying simple ways to earn more while owners of MSMEs struggle to find accessible financing to expand their business and reach more customers.

That’s why GCash has been ramping up its line-up of financial services to help individuals achieve financial freedom while giving micro to small entrepreneurs the lifeline they need to keep their business afloat or the additional funds to support their expansion.

GCash has a slew of services that help users manage their wealth and gain financial security. For one, GSave, a digital savings account, offers a higher savings rate of up to 2.6% per annum than traditional banks, and that lets users access their money 24/7 anytime, anywhere.

GInsure is a one-stop shop for insurance products that are easy to understand, have a low premium but comprehensive coverage like personal accidents, medical services, car insurance, income loss, and even online shopping, bills, cars, and pets.

The super app also enables individuals and MSMEs to have access to credit. GGives is an easy pay-later option that allows users to purchase gadgets, appliances, furniture, and even plane tickets, among others worth up to P50,000 from 85,000 partner stores nationwide and pay for them later up to 24 gives over 12 months; and GLoan, which offers easy and fast cash loans up to P50,000 repayable up to 12 months with low-interest rates and are suitable for digital entrepreneurs with growing online businesses.

The mobile app can also help users manage their finances as it provides a real-time record of their digital transactions which can be accessed 24/7 on their smartphone.

Financial literacy and customer engagement through social media. Aside from introducing various digital financial solutions, GCash is also maximizing the use of social media in its drive to educate and engage the youth on the benefits of using the app and learning more about its financial services.

Users can find GCash’s educational content on YouTube, Facebook, TikTok, Twitter, Instagram where they can learn from financial and medical experts, inspirational celebrities and other social media influencers. These include tutorials, life-goal hacks, and personal stories. They also answer frequently asked questions on finances and discuss the advantages and disadvantages of certain financial products, offer tips to develop the right mindset and behaviors toward money to avoid financial mistakes.

GSave’s Ipon Challenge also engages GCash users to post their Savings Tracker on Twitter to help show the ease and importance of saving for their future. Recently, GCash launched “Payaman Series”, video episodes of inspiring personal stories on how GCash ambassadors struggled financially and eventually got back on track with the help of GCash. With GCash services and its financial literacy projects, Filipinos can start early on growing their wealth, upgrading their lifestyle, and future-proofing their finances.

GCash has been a trusted digital financial platform by millions of Filipinos especially as its operations is approved and regulated by the Bangko Sentral ng Pilipinas. Since its launch in 2004, GCash users have increased to over 60 million, covering 83% of the Philippine population. Among them are at least five million merchants using the mobile app to accept digital payments from customers. In 2021, there were five times more active monthly users of GCash than the second-largest competitor.

To know more about GCash and its financial services, visit

About GCash. GCash (G-Xchange, Inc.) is the #1 Financial App in the Philippines. Through the GCash App, customers can easily purchase prepaid airtime; pay bills at over 1.3k partner billers; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 4.5M partner merchants and social sellers; cash-in and cash-out at over 170k partner agents; and get access to savings, credit, insurance and invest money all at the convenience of their smartphones. GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.). GCash was recognized by The Asian Banker (TAB) and by the IDC in 2021 for its outstanding digital financial inclusion programs impacting more than 60 million Filipinos in the country today.

Neil Trinidad is VP & Head of New Business in GCash. In this role, he’s tasked to lead efforts in growing new GCash services like InsureTech, Data Monetization, and Crypto, as well as driving Masterbrand marketing for the GCash Brand. Neil was most recently the Chief Marketing Officer of Lazada Philippines, where he helped accelerate the growth of e-commerce in the country. In 2021, Neil was recognized as the Asia Pacific Tambuli Awards Chief Marketing Communications Officer of the Year.

Before that, Neil was with Google Philippines, where he was an Industry Manager for Telco, Travel, and QSR verticals. For 15 years of his career, Neil worked in Unilever across local, regional, and global marketing roles, where he handled over 15 brands, including Dove, Rexona, and Ponds.

He is also the Co-Founder of The Feel Good Food Group, an e-commerce health food delivery business that was founded in 2017 and today has four brands – Ketos of Manila, The Sugar-Free Bakery, Eat’s Life Manila, and Get Well Soup. Neil graduated from The University of Asia & the Pacific in 2004 with a Master’s Degree in Communications, majoring in Integrated Marketing Communications.

Tony Isidro is CEO of FUSE Lending Inc, the lending business of GCash. He oversees product development and operations and helps enable GCash to provide unbanked and underserved Filipinos credit that is both fair and accessible.

Tony started his career in the fast-moving consumer goods industry steering brands into a strong leadership positions. He subsequently transitioned to the financial services industry, where he had notable stints marked by successful business turnarounds and new product launches. His rich experience across a diverse set of markets, a keen sense for consumer insights, and practical business sense is now helping bring GCash closer to its vision of finance for all Filipinos. He holds a Management Engineering degree from Ateneo de Manila University, where he was also a part-time faculty member of its Marketing and Law Department.

Jong Layug is the Head of Wealth Management at GCash. He leads the team that manages products such as GSave, GInsure, GInvest, and Cards proposition. Jong has a total of 15 years of experience in the Financial Services industry having spent 10 years in a multinational bank and 5 years in GCash. He graduated from the University of the Philippines with a Master’s degree in Business Administration and a Bachelor’s degree in Electrical Engineering.

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