News & Events

Ford Brings Global Safe Driving Program To Iloilo

Ford Philippines brings ‘Global Safe Driving Program’ to Iloilo on October 11, Thursday, at the City Time Square along Diversion Road in Iloilo City. Regarded as Ford’s first ‘Driving Skills for Life’ (DSFL) outside Luzon for this year, there will be two (2) sessions for the program: one in the morning (9am to 11am) and one in the afternoon (2pm to 4pm). Over 200 drivers are expected to participate and experience driving a Ford vehicle. A maximum total of 40 (20 in the morning and 20 in the afternoon) walk-ins are accepted on the said event.



The Classroom Training Curriculum includes the following: preparing to drive; on the road vehicle handling, special driving situations, distracted driving, and safe driving technology; and -friendly driving. Safe driving exercises include braking, anti-distracted driving; and vehicle handling. The key objectives in the said activity would be to reinforce Ford’s commitment to safety, support the government’s call for safer roads through responsible motorists, and create awareness on the benefits of safe and fuel efficient driving.

Ford Philippines is bringing its globally recognized safe driving program ‘Driving Skills for Life’ (DSFL) to Iloilo for the first time as part of its commitment to educate drivers on the benefits of smart, safe, and fuel efficient driving. Reinforcing Ford’s road safety advocacy, the DSFL is United Nations recognized training program that concentrates on teaching drivers the necessary driving skills to minimize road accidents and driving techniques to save fuel.

Now on its 11th year in the Philippines, the DSFL program is a combination of classroom training that includes modeuls on vehicle handling, driving in special conditions, anti-distracted driving, and fuel efficient driving, as well as a hands on driving simulation that allows participating drivers to apply their learnings from the classroom sessions. The DSFL program is offered to participating drivers for free.




“The DSFL has definitely come a long way in helping promote road safety and safety driving in the Philippines, so we’re definitely inspired year after year to think of ways to improve the training program and extend the reach to more Filipino drivers. We’re happy to be bringing the program to Iloilo to help maintain safe roads and create a community of safe drivers and passengers here.” – EJ Francisco, AVP for Communications, Ford Philippines

Focused on helping eliminate road accidents, road altercations, and traffic congestion, DSFL addresses the root cause of these road issues by educating drivers on basic road courtesy and traffic signs and regulations. In an effort to increase DSFL’s relevance to today’s driving environment, the program tightened its focus on training more public utility vehicle drivers (PUV) covering the likes of bus, jeepney, school bus, and taxi drivers to be more safe and responsible drivers.

Since 2008, DSFL has trained over 22,000 Filipino drivers nationwide in partnership with Tuason Racing School (TRS), the program’s long time trainer and facilitator. In 2017, Ford reached closed to 3,000 private and public utility vehicle (PUV) drivers nationwide as DSFL participants. For the first time since its launch, Ford conducted its DSFL program ni key provinces such as Pampanga, Batangas, Cebu, Davao, as well as several educational institutions in Metro Manila. Ford also increased the number of hands on driving sessions to ensure that participants are able to apply their learnings from the classroom sessions.



About Ford Motor Company. Ford Motor Company is a global community based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 201,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, visit www.corporate.ford.com.

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