Local News

From Garage to Mall: Fiesta Favorite Souvenir

Fiesta Favorite Souvenir Founder Atty. Jobert Peňaflorida and Rhea Inocencio-Peňaflorida

Dubbed as the Philippines’ favorite souvenir shop, Fiesta recently opened at Iloilo’s ‘Most Beautiful Mall’, Festive Walk Iloilo, last July 3rd. The event was graced by Department of Tourism Region VI Regional Director Atty. Helen J. Catalbas, Department of Trade and Industry Iloilo Director Diosdado Cadena Jr., and Courtyard by Marriott General Manager Cleofe Albiso. The opening also highlights the brands’ 15th year in the industry.

Fiesta Souvenir, known for its colorful souvenir shirts, was incorporated in April 2003. In its early years, production was at the garage of founder Atty. Jobert Peňaflorida’s residence. Its first store, a kiosk, is at Robinsons Place Iloilo. To date, Fiesta is now the top-selling souvenir shirt, also top-selling souvenir shirt brand at SM Kultura, with over 30 outlets nationwide. A homegrown Ilonggo brand, Fiesta is now available in key cities and provinces in the Philippines.

Products available at Fiesta: Interesting souvenir shirts (with ongoing anniversary sale: assorted Philippine destination tshirts at Php 50, from July 3rd until supplies last), souvenir items (mug, fridge magnet, keychain), Hablon creations, ‘Buhi’ (virgin coconut oil products), ‘Gana’ (native sinamak and classic bagoong), and delicacies.

Visit Fiesta! at the second level of Festive Walk Iloilo, Iloilo Business Park, Mandurriao, Iloilo. 


Planning a trip to the City of Love? Book your next hotel with Agoda. About Agoda: Agoda is one of the world’s fastest-growing online travel booking platforms. Established in 2005, the start-up quickly expanded in Asia and was acquired in 2007 by Booking Holdings Inc. – the world’s largest seller of rooms online. Agoda is headquartered in Singapore, with 53 offices in major cities across over 30 countries and over 3,700 staff worldwide. It provides a network of over 2 million accommodation properties, including apartments, villas, homes, and hotels backed by over 15 million real traveler reviews. (Source: Agoda)

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.