In a bid to uplift the live events industry, the Iloilo Live Events Alliance (ILEA) was established by individuals from different sectors that function under live events – wedding and social events, audio-video and lights, staging suppliers, agencies and activations, concerts and festivals organizers, and freelance production workers. ILEA is a coming together of people from the live events community to address the challenges brought about by the coronavirus pandemic.
Its Facebook page, Iloilo Live Events Alliance (ILEA), details the challenges of its members.
“Iloilo City (and province) has seen exponential growth in the economy over the last few years which also resulted to an impressive growth of the live events industry sector as well with only a few players to hundreds, if not thousands, of Ilonggos now working and earning their living from their business or jobs in the said industry,” begins Jida Hautea, one of the founders of the Iloilo Live Events Alliance (ILEA).
Hautea explains that the coronavirus pandemic has severely affected the industry as the government ceased and prohibited all forms of mass gathering. She adds that the live events industry was the hardest hit, given that it will take a long time before the industry can be revived.
“The Covid-19 pandemic has taken everyone by surprise. As the days go by, we come to realize that the hardest hit will be the LIVE EVENTS Industry and the grave impact on the lives of the people involved in this sector is slowly being felt. Realizing that it will take longer for the industry to be back on its feet because all mass gatherings will not be allowed anytime soon, leaves us all anxious and stumped on how to proceed with our lives,” Hautea continues.
One of the organization’s initial steps to rehabilitate the live events industry is a ‘launching event’, a fundraising drive scheduled on Independence Day on June 12. The events is in partnership with the Iloilo City Government, Iloilo City Mayor Jerry Treñas, J.S. Layson & Co., Inc., Hotel del Rio, and the Iloilo Convention Center.
“The gravity of the industry’s situation brought events people together thus a Facebook group was created and an online registration resulted to an informal group, the Iloilo Live Events Alliance (ILEA). The Alliance aims to unite everyone without political agendas, hidden schemes or business interests, as well as facilitate aid and network with the national groups or coalitions for advocacy programs and directions that will affect the industry, in general,”Hautea concludes.
Update: ILEA Leads Independence Day Activities
On June 12, 6pm PHT UTC+8, the Iloilo Live Events Alliance (ILEA) will present Gugma, a feature film on love in the time of COVID-19, Hilway, a variety show featuring Iloilo’s premiere talents, and Bulig, a fundraising drive for members of ILEA displaced by the pandemic.
The Iloilo City Government, along with industry partners, celebrated Independence Day via live streaming last June 12. Themed ‘Kalayaan 2020: Towards a Free, United and Safe Iloilo City’, the live stream served as an alternative to the annual program.
The virtual event featured a video presentation of the national anthem featuring City Government officials and frontliners followed by a message from the Iloilo City Mayor. It is then followed by ‘Gugma’, a feature film about ‘love in the time of COVID’; ‘Hilway’, a variety show featuring Iloilo’s premier talent; and ‘Bulig’, a fundraising drive for members of the Iloilo Live Events Alliance (ILEA) displaced by the health crisis.
Performers showcased their talents: Musicares, Represent Band, Kami, Tunog, Amakan, Musikeros, Tribu ni Mali, Indie Ilonggo, Emman Abatayo, Tribu Paghidaet of La Paz National High School, Tribu Salognon of Jaro National High School, ECD Dance Company of the Philippines, and Sidlangan Dance Studio. It was then followed by an after-party featuring DJ Ivan Jucaban, DJ Dimas Johan Xanthus Ong, and DJ Jason David.
Update: Weekend Market to Benefit ILEA
Mercado Iloilo Weekend Market, a project in support of SMEs and Coronapreneurs, set to happen from July 24 to 26, 2020, 10am to 7pm at the Iloilo Convention Center, Megaworld Business Park, Iloilo City for the benefit of the Iloilo Live Events Alliance.