News & Events

SM Mall in Iloilo, Bacolod and Puerto Princesa to Spearhead Grand Christmas Launch


Eiffel in love this Christmas at SM City Iloilo. Witness the official lighting of the 50ft Paris-inspired centerpiece of SM City Iloilo on November 10, 6pm at the Northpoint Event Center! SM City Iloilo, SM City Bacolod and SM City Puerto Princesa is set to lead the grand Christmas launch in the respective malls at 6pm this November. Christmas comes but once a year, celebrate with some holiday cheer, as we say. “Eiffel in Love This Christmas at SM City Iloilo. A 50ft Christmas tree will be unveiled at the Northpoint on November 10. The paris-inspired centerpiece adorned with colorful decoration and lights will be the highlight of the event. Plus, a live performance of Jason Fernandez, former frontman of Rivermaya will give that extra kick of excitement.



It’s a Circus Crush Christmas in the City of Smiles on November 11! This year’s 30-foot tree incorporates a lot of fun and color with circus decor. Before the grand tree lighting, enjoy a circus-themed show with performances inspired by the Greatest Showman. Be on the lookout for “great” musical surprises on the days leading up to the launch!

SM Puerto Princesa’s Circus Carnival theme will be highlighted by a 20ft centerpiece at the Lower ground level atrium on November 9.With a Great Gatsby-inspired program, the event will give more reasons to be merry this holiday season.

Alongside with songs and dances, the launch will signal the start of the holiday season. The most beautiful time of the year indeed, as Christmas is everything you can imagine—festive, bright and magical. But more than the holiday sparkles, it’s also a chance to share cherished moments and show our love to those who need it most.

The annual Bears of Joy campaign invites once more mallgoers to be part of the annual Bears of Joy campaign. For every P200, shoppers get 2 bears wherein they get to bring home one and donate the other Which will be gifted to charities along with personal notes from shoppers, making many children’s Christmas a memorable one. Of course, Santa Claus will join the fun so kids and kids at heart can get ready to celebrate with him during the launch.




Delight in dazzling sights, joyful sounds, festive tastes, holiday finds, and all the Yuletide feels, starting with the much-awaited annual Christmas mall launches this weekend. Visit the official facebook page of SM City Iloilo, SM City Puerto Princesa and SM City Bacolod for more details and inquiries.



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