Carlo’s Bakeshop and Café has been serving Iloilo since 1987 with their breads and cakes. A companion to mothers who work to give their children nutritious and sumptuous meals on the table, Carlo’s Bakeshop and Café has noticed the high demand of the market for more tasty food in their homes, expanding their menu to include savory meals and catering.
Carlo’s Bakeshop and Café was introduced into the market by Mrs. Rosalie Sarabia Trenas who has been at the forefront of the success of the RJT (Rosalie & Jerry Trenas) Group in Iloilo City. The RJT Group of Companies includes restaurants: Ang Kamalig and Wild Bamboo.
Today, all five children of Congressman Jerry and Mrs. Rosalie Trenas are at the helm of the company, with each one heading different departments and restaurants. The siblings have studied in courses related to the business from business and entrepreneurship and Hotel and Restaurant Management to Culinary arts, and Pastry and Confectionary diploma courses, they are definitely the new blood in charge as they have expanded Carlo’s to reach the far flung provinces of Antique and Aklan and added more product lines and items on the menu.
Carlo’s is one of the top Bakeshops in Panay island and will continue to aggressively grow with the Trenas siblings vision of being the number one bakeshop in the Visayas. For this next phase, the children namely Raisa Trenas who is now CEO and Carlo Trenas Director for Carlo’s Store Operations along with Paolo Trenas who is head of Marketing and Business Development of RJT Group are both excited to announce the new products to be launched this summer by Carlo’s. They will be introducing a new line: The All Occasion Rolls Collection. The rolls will come in both full and half sizes at very affordable prices, ranging from P220 for the half rolls to P420 for the full rolls, depending on the flavor. Their flavors offered for this new line are: The Ultimate Chocolate, Mango and Cream, Ube Macapuno, Mochaccino, Dulce de Leche, and Brazos de Mercedes Rolls.
“It’s exciting for us to launch this new line because we see more and more mothers provide cakes or desserts for the family while pinching their budgets. Especially during family celebrations, cakes and rolls are a staple and makes the occasion more special. We decided, why not offer them more choices in terms of cakes and rolls so they can still make the moments count? In the end, that’s what we are all about, Goodness in every moment,” said Paolo Trenas, Director of Marketing and Business Development, during the launch of the new All Occasions Roll Collection to the media.
The guests were treated to a sumptuous buffet meal with presentation corners for rolls served in various occasions, from graduation to birthdays to baptisms. Guests were treated to party games and fun, much like the character of the new product line which is really celebratory and fun. Everybody went home happy.
“We’re happy and proud of this product and our team. It is a good time to launch” said Raisa Trenas, CEO, “we are just in time for graduation and for the fiestas, and you know how Ilonggos love their sweets and desserts. We still have more flavors and products to offer soon, knowing the market is also growing in size and demands.”
All Time Favorite Flavors. All flavors of the rolls collection were served to the guests and each had their own favorites. The Ilonggo favorites are the Mangoes and Cream Roll with our famous sweet Guimaras mangoes and using cream filling and Dulce de Leche Roll which uses our own delicacy of dulce gatas with caramel and cream. The Ube and Macapuno roll and Brazos de Mercedes are the usual Pinoy favorites. And the Mochaccino for the coffeeholics and the Ultimate Chocolate Roll with chocolate cream and chocolate chip toppings are the staple all time favorite rolls. There are flavors that cater to everyone’s tastes.
Availability. The All Occasion Rolls Collection by Carlo’s are available in all 11 stores of Carlo’s namely SM City Iloilo, Metro Gaisano Atria, Robinson’s Place Capiz, Dungon A Jaro, Downtown JM Basa, Robinson’s Place Iloilo, Robinson’s Place Antique, City Mall Roxas, SM Hypermart, and Robinson’s Iloilo Supermarket . They have also a hotline number that customers can call to pre-order and reserve rolls for pick up the next day, the number is 033 3210847. Carlo’s Bakeshop made sure the products are more accessible to the market and have hinted they are entering the other towns too, given the acceptability of their products in the other areas.
Introductory Offer. For the first week of launch, there will be free product sampling in all stores for customers and those who buy any of the new rolls products from Carlo’s will be entitled to freebies. Aside from the freebies, customers also get loyalty cards from Carlo’s which entitles them to more freebies. For details, customers may go to any of the Carlo’s Bakeshop and Cafe outlets.