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Two Music Videos Unite Old with New

San Miguel Pale Pilsen proves than no matter the generation, the essence of ‘samahan’ remains true. At a time when ‘generation gap’ is more pronounced than ever, San Miguel Pale Pilsen’s latest music video offers both generations a reason to bond. Last May 14, San Miguel Pale Pilsen released two music videos celebrating lasting friendships. The first music video dubbed ‘Side A’ captures how older drinkers partied back in the day. The video featured a disco, flared pants, long hair, and San Miguel Pale Pilsen. The second music video, ‘Side B’ is a more modern take showing how younger drinkers having fun in 2019 – hitting clubs in street wear, hip-hop moves, electro beats, and of course enjoying San Miguel Pale Pilsen.



Play the videos side by side on two mobile phones and the videos interact as one. A basketball shot in ‘Side A’ becomes a video game alley-oop pass in ‘Side B’. Electro infused vocals in one video corresponds with the Motown style backup singers in the other. A classic disco move in one is complemented by a pop and lock move in the other. All in all, the experience is a cinematic ride that encourage viewers to grab a friend and watch the videos simultaneously. No downloads required.

What sets the campaign apart from previous campaigns that have used dual mobile video execution is the merging of standalone songs from two contrasting genres to bridge the gap between generations. It is a triumph of painstaking filming, songwriting, choreography, and production design.

“Much have been said about the difference between millenials and the older generation,” said Bea Totanes, Brand Manager of San Miguel Pale Pilsen, “To make two contrasting generations realize that they actually have more in common, that is something I think we can be proud of as a brand.” The videos are part of the brand’s campaign to celebrate lasting friendships with the theme “Kahit Kailan, Walang Iwanan.” The music videos can be viewed on San Miguel Pale Pilsen’s Facebook page or Youtube Channel.

San Miguel Pale Pilsen ‘Side A’

San Miguel Pale Pilsen ‘Side A’




Play the videos side by side on two mobile phones and the videos interact as one. A basketball shot in ‘Side A’ becomes a video game alley-oop pass in ‘Side B’. Electro infused vocals in one video corresponds with the Motown style backup singers in the other. A classic disco move in one is complemented by a pop and lock move in the other. All in all, the experience is a cinematic ride that encourage viewers to grab a friend and watch the videos simultaneously. No downloads required.



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